Source: Headquarters Editor: AAERMES Trade Co., Ltd. Shanghai News September 10, 2022
The handmade retail brand of AAERMES WORKSHOP has recently completed its re-branding during the Mid-Autumn Festival this year. The brand’s new Chinese and English names are 瑷尔墨思/AYERMOSI.
“Up in the sky shines the Moon bright, and down below we bask in the pure light.” Quoting a verse in an ancient poetry, said Mr. Andy, chairperson of AAERMES, “The Mid-Autumn Festival has been the most important and certainly one of the most respected traditional festivals for us Chinese since ancient times. The Mid-Autumn Festival is also considered one of the festivities with profound cultural meanings. It is the day when the Moon is at its fullest and closest to the Earth. We Chinese people love to be reunited and live in full harmony, and the round moon signifies both. Our re-branding had bee successfully completed on this very day presented a very auspicious start for the future development of the brand.”
“Achieving world-class product quality and post-sales service is our main goal. Our relentless pursuit of sustainable development drives each and every staff in our company. With the fast expansion of AAERMES’ business, the re-branding of our hand-made retail brand is not only a strategic corporate decision, but also complies with the market – especially the overseas market needs.” Mr. Andy emphasized, “So after the re-branding, AAERMES covers both industrial automation and agricultural products businesses, while AYERMOSI is an independent brand solely for hand-made retail products under AAERMES. As the founder of the brand, the brilliant Ms. Artemis will continue to serve as the brand’s art director and chief designer. I have great faith that she and her talented team will continue delivering works of wonderful art and sophisticated taste, adding to the diversity and dynamism of our corporate culture.”
“My initial intention of founding of this brand back in 2015 was to promote Chinese handmade products to overseas buyers who really love handmade jewelries and stuff.” said Ms. Artemis, the art director and chief designer of AYERMOSI. “It’s been seven years now, and AYERMOSI has now established online stores in five major European countries. We have accumulated quite a fan-base of customers for our online stores in UK, Germany, France, Italy and Spain. In addition, our products are also exported to Poland, the Netherlands, Belgium, Sweden, etc. I am in deep gratitude to the decision made by the top management. This strategic re-branding move is undoubtedly wise and win-win. It presents the company’s brands with clarity and specification. Now with its independent brand name, our customers will have a better understanding of the business scopes of AAERMES. Constant innovation and improvement is the motto that I have set for my team. Through our products, we will promote Chinese culture and hand-made-in-China to more and more overseas buyers.”